Long

Trading Basics

Long

When a trader buys an asset they become long the asset and hope to profit from an increase in price.

Other Trading Basics

Book Building

When a new share is issued book building is the process institutions go through to gauge demand and therefore price.

This goes on before the share is available to trade on the exchange.

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Book Value

A valuation of something using its net assets on the balance sheet.

A very rough way of valuing an asset because it ignores the intangibles.

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